If you have ever tried to ignore a box of doughnuts at work, you
know how hard it is to keep your hands to yourself and walk on by. And once you
walk on by, the battle isn't over. Even if you are in a different room and down
the hall, you can’t stop thinking about those doughnuts.
Why is it so hard to resist something as small and seemingly
innocent as a doughnuts? It has to do with habits- and mind set.
HARDWIRED HABITS
The draw you feel from the doughnut goes way beyond just a mild
interest: you are wired to want it, and resistance is hard. In his book, The End of
Overeating, Dr. David Kessler MD explains the breakdown:
When you taste foods that are highly palatable (such as foods
containing excess sugar, fat and salt), your brain releases opioids into your
blood stream. Opioids are brain chemicals that cause you to have intense
feelings of rewards and pleasure, as well as relieving pain and stress. The
pleasurable effect is similar to the feelings that morphine and heroin users
experience. The desire may be so intense that you keep taking one bite after
another: it can be hard to stop.
That explains why you keep eating. But why do you give in and approach that
doughnut box in the first place? Why not just
refuse to take that first bite?
The answer is another brain chemical called dopamine. Dopamine
is responsible for motivating you to seek out the doughnut so you can get the
opioid release. You remember how good it tasted and how great it made you feel.
Dopamine energizes you to work for that doughnut. It causes you to concentrate
on it and drives you to seek it out.
Once this process happens a few times, the whole cycle becomes a
habit that is very reward focused, very ingrained and very hard to break. Your
brain's circuitry has become mapped and wired to want the doughnut. And you
don't even have to be near the doughnut for the process to start--the dopamine
can kick in even when there are no doughnuts in site: ever made a run to
the store for a treat you just had to have right then?
THE RESULTS
Over one-third of all adults in
our country are obese. We live in a society in which we are surrounded by
highly-palatable foods (think restaurant foods and processed foods). The deeply
ingrained habit of eating unhealthy food and too much of it is widespread.
Everywhere we turn we are bombarded not only with unhealthy food, but also with
a neural circuitry that drives us to pursue that unhealthy food.
REMAP YOUR BRAIN WITH MINDSET
And now the good news: you can start
right now to change the trajectory that you are on. You can rewire
your brain and begin reducing the power that those opioid-producing foods have
over you. You can draw a new map in your mind that will have you passing
by the doughnuts on your way to better pleasures.
The secret is mindset. You must
want something else more than you want those fleeting moments of pleasure that
the doughnuts bring you. What is it? What do you want? Maybe you want to drop a
couple of jean sizes. Maybe you want to be off your blood pressure medication.
Maybe you want to keep disease at bay. Or maybe you just want the immense
satisfaction of being in control of yourself! People who can't
resist a doughnut have given away power over their own lives!
Once you know what you
want, go after it with the following strategies:
1. Stop. There is no
other way to say this: you must stop eating foods that are not in your plan. In
the beginning, this will be difficult. When everyone around you is tossing back
pizza and soft drinks, you will struggle. You will smell the pizza, you will be
in the emotionally charged atmosphere and dopamine will be flowing in your
bloodstream. Think about what you want more than that pizza; think about what
you can achieve by resisting that pizza. Sheer will-power is what you have to
use at this point.
2. Savor the victory. Once you come
out on the other side having successfully won the battle within your own mind,
you will have accomplished much more that just saying no to a piece of pizza. You will have
begun 'cooling' the stimulus, as Dr. Kessler puts it. You have
taken the first step toward weakening the circuitry in your brain that drives
you to habitual patterns of behavior. The next time, it will be easier. And
after that, even easier.
3. Focus on the rewards. As you remap
your brain, you are creating new neural pathways that in time will be stronger
than the weakening, "doughnut-centered" pathways. Make sure these new
rewards are life-giving and energy-producing, such as the thrill you get when
you can run a 5k or set a PR in your weight-lifting.
You can have power over habits: it's all about mindset. You can
do this!
If you have any questions, always feel free to contact me.
BELIEVE & PURSUE,
-Steven D. Dean, CPT, CES, PN1
P.S. Forward this email to those whom you feel can benefit from
it.
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